J.P. Morgan

2016

Protecting Personal Wealth

J.P. Morgan Chase & Co. is an American multinational investment bank and financial services company headquartered in New York City.

Protecting Personal Wealth is a micro website, containing a collection of articles quizzes and case studies.

What we did

Content design
Iconography
UI/UX
Wireframes
Website design

The well prepared
business owner

Foundation

The user journey facilitates quick and easy access to articles and case studies regarding protecting wealth management.

Website user flow Website wireframe

Design

After auditing the content for this project, we’ve decided to augment certain parts of it, making for a more visual and interactive experience. We’ve used, imagery, icons, data visualisation and interactive elements such as quizzes for this purpose, resulting in an interactive experience that pulls together informative content as well as visuals and interactivity to provide a great reading experience to J.P. Morgan’s audience.

Modal Icons
Color palette
Landing page Article Case studies

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75%

of users

75% of users admit to making judgements about a company’s credibility based on their website’s design

Source: Stanford Persuasive Technology Lab

Good design establishes trust

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